It’s Always a Good Time to Make (Marketing) PlansOne of the basics I strongly believe in is having a plan. With a plan, you know what needs to be done, the tools to get it done, and the…Jun 4, 2021Jun 4, 2021
Collaborative Marketing: Why You Should Do ItIn March, Johnson & Johnson and Merck formed a partnership to increase production of the COVID-19 vaccine. Typically these two companies…May 5, 2021May 5, 2021
The Semantics of Semantics: What’s the Difference Between a Celebrity, an Influencer, and an Expert?A few months ago, I wrote about understanding the real meaning behind particular marketing buzzwords. I recently watched the HBO…Feb 25, 2021Feb 25, 2021
Strategic PlanningStrategic planning, at a high level, includes creating a vision statement, a mission statement, and core values. A strategic plan should…Feb 23, 2021Feb 23, 2021
Follow, Like, Comment, ShareHolidays can be easy reminders for simple but important marketing efforts. Valentine’s Day is a good placeholder to remind you and your…Feb 10, 2021Feb 10, 2021
Identify Your Goal Before Executing Your MarketingOne of the most common conversations I have with business owners and leaders is around what kind of marketing they need. Some know exactly…Feb 2, 2021Feb 2, 2021
Numbers and Data Are Only Part of the StoryEvery business leader knows the importance of setting goals and tracking key performance indicators (KPIs). The great leaders know that…Feb 2, 2021Feb 2, 2021
Tips for Emails That DeliverEmail marketing has been around for decades, but best practices have shifted over the years. When “buying a list” was previously the norm…Feb 2, 2021Feb 2, 2021
